The 12 Best B2B Sales Outsourcing Companies for 2024

Who are the top rated B2B sales outsourcing companies in the industry right now?

AltiSales
Belkins
Operatix
MartalGroup
CIENCE
Cleverly
SalesHive
Leadium
Sales Roads
Uproar Partners
NerdyJoe
The Sales Factory

1. AltiSales — Best Choice for Enterprise

AltiSales is widely recognized for its innovative B2B Go-To-Market strategy, particularly specializing in generating pipeline and revenue through sales development, consulting, and providing best-in-class sales solutions.

Founded in 2012 by Tito Bohrt, AltiSales has developed a reputation for assembling and training high-performing SDR teams and offering strategic GTM services to ensure high growth for B2B companies. The company operates globally and offers a wide range of services tailored to enhance the sales process and effectiveness of its clients, including notable names such as Plato HQ, 8x8, and Intricately.

AltiSales caters to companies at various stages of the SDR model implementation, offering programs like;

StartUp Acceleration for early-stage companies needing to build an SDR team on a limited budget,

GTM Revamp for teams requiring optimization to enhance performance, and

Boost & Scale Up services for established SDR teams looking to refine and maximize their efficiency.

Their services extend into consulting for sales strategy and operations, including data operations, outreach setup customization, and RevOps strategy. Focusing on actionable and measurable results, AltiSales provides its clients with strategic insights and tactical solutions to scale their sales efforts effectively.

Why Choose AltiSales?

Tailored Sales Strategy Development

AltiSales starts by understanding each client's unique challenges and goals, allowing them to develop a customized sales strategy. This strategy is designed to align with the client’s business model, target market, and growth objectives, ensuring that the sales efforts are effective and scalable.

Sales Operations Outsourcing

One of the core services offered by AltiSales is sales operations outsourcing. This includes managing day-to-day sales activities, lead generation, and appointment setting, allowing clients to focus on their core business activities while AltiSales handles the intricacies of the sales process.

Advanced Lead Generation Techniques

AltiSales employs advanced lead generation techniques tailored specifically to the needs of SaaS and technology companies. This involves a combination of inbound marketing, outbound prospecting, and leveraging social media platforms to identify and engage potential customers.

Implementation of Sales Technologies

AltiSales's key differentiator is its expertise in sales technologies. They assist clients in selecting and implementing the latest sales tools and software, including CRM systems, sales automation tools, and analytics platforms, to streamline the sales process and improve efficiency.

Training and Coaching

AltiSales places a strong emphasis on training and coaching, offering programs designed to enhance the skills of sales teams. This includes sales tactics, product knowledge, and the use of sales technologies, ensuring that teams are well-equipped to meet their sales targets.

Account-Based Marketing (ABM) Strategies

AltiSales develops and executes Account-Based Marketing (ABM) strategies for clients targeting specific high-value accounts. This focused approach involves personalized marketing and sales efforts directed at key decision-makers within target accounts, increasing the chances of conversion.

Sales Process Optimization

Beyond initial strategy and implementation, AltiSales works with clients to continuously optimize their sales processes. This involves analyzing performance data, identifying bottlenecks, and making iterative improvements to enhance the overall effectiveness of the sales operation.

2. Belkins

Belkins is a B2B lead generation agency that focuses on helping businesses identify, engage, and convert potential business clients into actual customers. Its offerings encompass a range of services designed to enhance their clients' sales funnels from top to bottom.

Belkins offers the following key services:

Lead Research. Belkins conducts comprehensive market and lead research to identify potential leads that match the client's target market criteria. This involves using advanced tools and methodologies to sift through data and find businesses that are most likely to be interested in the client's products or services.

Appointment Setting. Belkins is responsible for finding potential leads and engaging with them to set up meetings or calls. This is crucial for businesses looking to increase their sales meetings without expending internal resources on cold calling or emailing.

LinkedIn Influencer Programs. Belkins runs influencer programs on LinkedIn to help clients establish thought leadership and increase their visibility among their target audiences. It leverages both organic and paid strategies.

Sales Consulting. Beyond just generating leads, Belkins provides sales consulting services. They help businesses optimize their sales processes, train their sales teams, and implement best practices in sales strategy and execution.

Performance Marketing. Belkins also engages in performance marketing efforts, managing advertising campaigns to generate leads. This includes PPC (Pay Per Click), social media advertising, and other digital marketing strategies designed to attract high-intent business leads.

Notable Clients: Belkins has worked with clients including MONA Payment Solutions, OpenTeleHealth, and Omnicharge, achieving results such as a 15% deal closing ratio for a payment solution provider, 116 appointments in 4 months for a cloud-based remote patient monitoring app, and a 50% increase in appointment rate growth for a hardware company.

Customers Reviews:

G2: 4.8/5 (87 reviews)
Clutch: 4.9/5 (207 reviews)

3. Operatix

Operatix is a B2B sales acceleration agency that specializes in helping technology companies expedite their sales processes and increase revenue. Its services are tailored to the unique challenges tech businesses face, especially those targeting enterprise-level clients.

The company boasts a strong team of over 300 SDRs who can sell in 22 different languages—all of which aid in engaging key-target accounts across North America, EMEA, LATAM, and APAC.

Additionally, Operatix uses the ‘Challenger Sale’ methodology in outbound sales development and account-based selling has proven effective in generating qualified sales engagements and ultimately increasing the pipeline for their clients

Operatix offers the following key services:

Sales Acceleration. This involves implementing strategies and tactics to shorten the sales cycle, improve the efficiency of the sales process, and ultimately close deals faster.

Account-Based Marketing (ABM). Operatix employs ABM strategies to support sales acceleration. By focusing marketing efforts on a clearly defined set of target accounts within a market, Operatix helps its clients tailor their marketing messages and campaigns to specific personas within those accounts.

Outbound Sales Support. This includes cold calling, email campaigns, and social selling tactics designed to engage potential customers who are not actively seeking solutions.

Sales Development as a Service (SDaaS). Operatix introduces Sales Development as a Service (SDaaS), offering clients a dedicated team of sales development representatives (SDRs) to execute outbound sales activities. This service is designed to integrate seamlessly with the client's existing sales team, providing scalable resources to drive sales efforts without the need for extensive in-house recruitment and training.

Market Entry Strategy. Operatix provides strategic guidance and support for tech companies looking to enter new markets, whether geographic or industry-specific. They help clients understand the market landscape, identify potential barriers to entry, and develop go-to-market strategies that minimize risk and maximize the opportunity for success.

Notable Clients: Operatix has served over 800 software vendors, including high-profile names such as project44, Qualys, SentinelOne, Aryaka, Axonius, and many others.

Customer Reviews

G2: 4.5/5 (156 reviews)
Clutch: 4.7/5 (23 reviews)

4. Martal Group

Martal Group is a B2B sales and lead generation agency that caters primarily to tech companies and startups looking to scale their sales operations in North America.

Their team specializes in generating high-quality leads tailored to their client’s specific business models and target markets. These teams are an extension of the client’s in-house sales department, providing the expertise and manpower needed to scale sales operations without the overhead associated with hiring and training additional staff.

Martal offers the following key services:

Sales as a Service. Martal Group’s Sales as a Service (SaaS) model offers a flexible and cost-effective solution for tech companies looking to scale their sales efforts. This model allows companies to outsource their entire sales process or specific parts of it, from lead generation to closing deals, to Martal Group’s team of experts.

B2B Appointment Setting. This service streamlines the sales cycle by setting appointments with ideal clients directly onto the client’s calendar. Martal Group employs advanced strategies such as signal-driven prospecting, competitive displacement campaigns, and the Martal ‘Lunch and Learn’ program.

Notable Clients: Martal Group have been instrumental in driving business growth and market expansion for clients such as Zoho, Bosch, Halo, and MicroFocus.

Customer Reviews

G2: 3.8/5 (174 reviews).
Clutch: 4.4/5 (23 reviews)

5. CIENCE

CIENCE is a cutting-edge B2B lead generation and sales acceleration company that specializes in providing outsourced sales research, outbound outreach, and lead generation services to businesses of various sizes and across multiple industries.

Cience offers the following key services:

Multi-Channel Outreach. CIENCE employs a multichannel approach to outbound marketing and sales, leveraging email, phone calls, social media, and even direct mail to engage potential leads.

In-depth Sales Research. Before launching any campaign, CIENCE conducts in-depth sales research to understand the client's target market, including identifying ICPs and key decision-makers within target companies. This groundwork allows them to tailor their outreach efforts more effectively, increasing the relevance and impact of their communication.

SDR as a Service. CIENCE provides Sales Development Representatives (SDRs) as a service, offering businesses a flexible and scalable solution to extend their sales teams. These SDRs are trained to represent the client’s brand and products, engaging and nurturing leads through the sales pipeline until they are ready to speak with a closing sales representative.

Notable Clients: Okta, Yamaha, Microsoft, Google, Uber, and Salesforce, among others.

Customer Reviews

G2: 4.5/5 (110 reviews).
Clutch: 4.8/5 (84 reviews)

6. Cleverly

Cleverly is a B2B LinkedIn lead generation service, which utilizes advanced targeting and personalized messaging to reach potential clients directly. Cleverly’s approach involves creating tailored outreach messages that feel personal and relevant to the recipient, significantly increasing the likelihood of engagement.

Cleverly offers the following key services:

White-Glove Campaign Management. Cleverly offers a hands-off, white-glove service for its clients, managing the entire LinkedIn campaign from start to finish. This includes crafting the outreach messages, handling follow-ups, and optimizing the campaign based on performance data. Clients benefit from Cleverly’s expertise without investing their time and resources into managing their LinkedIn lead generation efforts.

LinkedIn Content Creation. Beyond direct outreach, Cleverly assists clients in creating compelling content for LinkedIn that helps establish their brand’s authority and thought leadership in their industry. By sharing insightful articles, posts, and updates, clients can engage their network more deeply and attract leads organically.

Lead Filtering and Qualification. Cleverly identifies the most promising prospects through a process of lead filtering and qualification, allowing clients to focus their efforts on leads that are most likely to convert into customers.

Notable Clients: Cleverly has won LinkedIn leads for 5,000+ clients, including Uber, Postmates, WeWork, Sony, Amazon, and Cisco.

Customer Reviews

G2: N/A
Clutch: 4.6/5 (69 reviews)

7. SalesHive

SalesHive is a B2B Sales Agency known for its unique approach to lead generation and sales. It offers a wide range of services tailored to enhance business development strategies. They specialize in cold calling, email marketing, LinkedIn outreach, and direct mail services designed to book meetings with qualified buyers.

SalesHive offers the following key services:

Sales Automation Platform. The platform is built to integrate different technologies into sales strategies. This includes their unique AI system — the multi-variate testing, which is acclaimed for its ability to test thousands of email variations to optimize messaging. This AI for variable testing can turn off low-performing variables automatically, enhancing campaign optimization and results.

LinkedIn Lead Generation. SalesHive has a significant focus on LinkedIn as a powerful channel for B2B lead generation. Their approach includes sending out numerous connection requests weekly, enhancing clients’ endorsements, and operating within LinkedIn's guidelines to maintain a professional image.

Cold Email Outreach. One of SalesHive’s flagship services is its cold email outreach program, which is designed to effectively reach and engage potential leads. Utilizing personalized email sequences and A/B testing, SalesHive crafts compelling messages that resonate with the target audience, ensuring high open and response rates.

Notable Clients: SalesHive has worked with clients such as Shopify, StanleyBlack&Decker, Asurion, Plume, and the British market research company YouGov.

Customer Reviews

G2: N/A
Clutch: N/A

8. Leadium

Leadium is a company specializing in lead generation and sales development services tailored for B2B businesses.

They distinguish themselves with a full-service appointment-setting program that's strategically focused on engaging prospects at each stage of the sales funnel, promising measurable, scalable, and affordable solutions.

In addition, Leadium leverages a decade of experience in growing brands, using a done-for-you sales team model that minimizes risk and maximizes revenue for clients. Their approach includes a reduction in weighted costs compared to building an in-house team, a significant increase in conversations through channel-optimized lead data, and a high likelihood of seeing a clear ROI within the first 90 days of service.

Leadium offers the following key services:

Outbound Appointment Setting. Comprehensive campaigns targeting potential customers through multiple channels: email, phone, LinkedIn, SMS, and gifting.

Inbound Lead Management. Leadium promises to respond to leads within 5 minutes to capitalize on their interest. This also includes handling inbound inquiries, including data enrichment, buying intent qualification, lead nurturing, and appointment booking.

Channel-Optimized Lead Research. The company curates its lead list using software, private/public databases, and open web sources. Then it ‘channel-optimizes’ each lead to identify those who are more likely to respond by phone, email, or social media.

Top-of-the-Funnel Consultation. Leadium’s sales consultants work with your sales team to understand your target market and its audience. With this, they develop a customized prospecting strategy, coach your SDRs, help write engaging sequences, and implement the right sales technology.

Notable Clients: Since its inception, Leadium has significantly contributed to the success of over 1200 organizations, including Veem, Freshworks, Bottomline, etc., generating over $1 billion in revenue pipelines. Their efforts have aided these clients in securing funding, achieving acquisitions, and even going public.

Customer Reviews

G2: 4.8/5 (12 reviews).
Clutch: 4.8/5 (34 reviews).

9. Sales Roads

SalesRoads is a leading B2B sales outsourcing firm, committed to helping industrial companies expand by simplifying their revenue operations.

Founder, David Kreiger, initially aimed to create a remote organization supporting military spouses. This concept evolved into SalesRoads, which emphasizes high-quality appointment-setting services and has earned recognition for its excellence, including repeated placements on the INC 5000 list.

Over the years, SalesRoads has assisted more than 430 companies in unlocking their unique sales potential, generating over 50,000 new opportunities for its partners.

A distinct feature of SalesRoads is its outsourced SDR services, which have led to the creation of over 500 SDR teams during the company’s 16-year tenure. These services are characterized by a detailed, experienced approach, including a comprehensive sales development team for each client. This team includes sales coaches, a director of client success, talent development managers, and a data operations team.

Sales Roads offers the following key services:

Customized Outbound Sales Campaigns. These campaigns are designed to target the right audience with the right message, using a mix of cold calling, email marketing, and social selling strategies tailored to the client's specific needs.

Internal SDR Training. To ensure the success of the sales strategies it implements, Sales Roads provides training and enablement services for its clients’ internal sales teams. This encompasses sales best practices, tools usage, and strategies to improve sales call effectiveness, all aimed at boosting overall sales team performance.

Expert SDR Team. The company prides itself on recruiting 100% domestic, highly experienced sales reps, emphasizing an average of 7 years of sales and appointment-setting experience among its SDRs.

Notable Clients. Trusted by brands such as Microsoft, Quest, Parker, Clean Energy, Korber, Kuebix, Shell, and Quest Diagnostics.

Customer Reviews

G2: 5.0/5 (11 reviews).
Clutch: 4.9/5 (30 reviews).

10. Uproar Partners

Uproar Partners is an Atlanta-based B2B sales outsourcing company dedicated to assisting companies, especially those in the B2B tech sector, in scaling their sales efforts. Founded by Josh Mastel, Uproar Partners leverages modern sales strategies, processes, and toolsets to deliver comprehensive sales solutions. Their focus is on helping clients generate leads, book more demos, and drive revenue growth.

They generally take a full-service approach, particularly every aspect of the sales process, from strategy and research to management and execution, aiming to present qualified opportunities to their clients. Uproar Partners prides itself on becoming integral to their client’s team, leveraging a proven methodology to deliver real, tangible sales results.

The company also strongly emphasizes the Product-Market Fit program. This program aims to validate clients’ value hypotheses through rigorous testing before they make significant investments.

Uproar offers the following key services:

Prospecting and Outreach. Developing and executing strategies to attract your ideal customer profiles through targeted messaging.

SDR Services: Offering strategic outbound frameworks, managed by trained sales development reps, aimed at increasing bandwidth and support for closing more deals.

Account Executive Services: Providing a complete outsourced sales development solution that covers the sales process from cold outreach to closing deals.

Customer Success: Aiming to drive overall profitability and customer lifetime value by enhancing customer experiences and reducing churn rates.

Sales Strategy and Playbooks: Utilizing their proven methodology, customized to your business needs, backed by actual data.

Notable Clients: None publicly listed.

Customer Reviews

G2: 5/5 (31 reviews).
Clutch: 5/5 (31 reviews).

11. Nerdy Joe

Nerdy Joe is a lead generation agency that specializes in email marketing and sales outsourcing, primarily serving the eCommerce and SaaS sectors.

Founded in 2020, Nerdy Joe focuses on enhancing its clients’ revenue streams by utilizing targeted email marketing strategies to nurture, generate, and retain customers. It stands out through its narrow service offerings, which include outbound lead generation and lead research alongside appointment-setting services.

The agency boasts of delivering sales-qualified leads and appointments to its clients without relying on spammy techniques, ensuring the preservation of its domain reputation.

Nerdy Joe operates on a subscription-based model, allowing clients to choose plans that suit their specific needs without the commitment of a long-term contract. This approach provides a cost-effective alternative to hiring full-time SDRs, with the promise of hitting SQL goals predictably every month. The company uses a personalized approach to build relationships with its clients’ ideal customer profiles, thereby booking appointments with interested parties only.

Notable Clients: NerdyJoe’s client roster includes notable companies such as Appsumo, FOUNDATION, IndiVideo, Vidico, Banzai, and Hunter.

Customer Reviews

G2: N/A
Clutch: N/A

12. The Sales Factory

The Sales Factory is an outsourced business development service that helps companies of all sizes across various industries drive new business and accelerate growth.

The company supports clients through every stage of their go-to-market journey, from discovery, launch, and growth to expansion. They specialize in finding, hiring, training, and managing sales talent.

By offering a complete solution that includes research, oversight, experience, and outreach, The Sales Factory aims to deliver qualified sales meetings. This allows clients to concentrate on closing deals rather than sourcing them.

Their services are designed to integrate seamlessly with your team, working directly in your CRM for full transparency and alignment with your goals. They emphasize the importance of understanding the client’s target audience and developing the right engagement process through their proven outreach strategies, sequences, and messaging.

GTM Strategy Creation. Developing custom go-to-market plans that align with your company’s objectives and expansion goals.

Market Analysis. Exploring market trends to discover actionable intelligence, guiding your business towards making well-informed decisions.

B2B Telemarketing. Initiating meaningful dialogue with potential clients through tailored communication to transform interest into real business leads.

GTM Team Formation. Putting together specialized teams for startups and organizations aiming to penetrate new markets, facilitating smooth market adoption.

Notable Clients: Clients include ShipFusion, RBC Royal Bank, Claris Healthcare, Capture2Proposal and B&D Industrial.

Customer Reviews

G2: 4.3/5 (44 reviews).
Clutch: 4.6/5 (8 reviews).

Factors to Consider When Choosing A B2B Sales Outsourcing Company

Choosing a B2B sales outsourcing company is a strategic decision that can significantly affect your business's growth and efficiency. It involves more than just delegating your sales tasks; it’s about partnering with a company that will represent your brand, understand your market, and drive your sales forward.

Industry Experience

The first factor to consider is whether the outsourcing company has a proven track record in your specific industry.

For this — they should understand your products, market dynamics, customer behavior, and the competitive landscape.

Additionally, asking for case studies or references from similar businesses they’ve helped can provide insights into their ability to increase sales, improve customer acquisition costs, and enhance customer lifetime value.

Proposed Sales Strategy

Ensure the company’s sales strategies align with your long-term business goals.

Whether it’s about penetrating new markets or increasing sales within existing demographics, their approach should match your objectives. The company should also be adaptable to changes in the market and its business strategy, being proactive in adjusting tactics and strategies as needed.

Sales Tech Stack

When considering a B2B sales outsourcing company, it is important to consider the compatibility of their sales technology and tools. These comprise a broad range of platforms designed to streamline and enhance the sales process, from initial lead capture to closing deals and managing post-sale relationships.

A few examples of the tools in the stack should include:

Advanced CRM Platforms. A robust CRM platform offers comprehensive functionalities such as lead tracking, customer interaction logs, sales forecasting, and performance analytics. It’s essential that the outsourcing company utilizes a CRM platform that is advanced, feature-rich and compatible with your existing system. This ensures a seamless flow of data and insights across both parties, facilitating a unified approach to sales management.

Sales Automation Tools. This includes automated email campaigns, lead scoring systems, and chatbots for initial customer engagements. The outsourcing company should employ these tools to ensure no opportunity slips through the cracks and to enhance the productivity of their sales team.

Integration Capabilities. As your business grows or evolves, your ecosystem should be able to adapt without requiring a complete overhaul. The outsourcing company’s experience with APIs, middleware, contact centers and other integration technologies will be a crucial factor to consider.

Data Analytics and Intelligence. The right outsourcing partner will leverage data analytics tools to gather actionable insights, identify trends, and make data-driven decisions. This approach enables a more strategic sales process tailored to your target market's unique preferences and behaviors.

Scalability and Flexibility

Consider whether the company can scale operations up or down based on your changing needs. This flexibility is important for adapting to market demands and business growth. Additionally, look for favorable terms in contracts that allow for adjustments in scope or even termination if the partnership doesn’t meet expectations.

Cost Structure

Ensure clarity around pricing structures and understand all potential costs, including setup fees, monthly minimums, and performance-based pricing. Consider the potential return on investment, as a higher upfront cost might be justified by a superior quality of service and higher sales outcomes.

Post-Sales Support

Evaluate their approach to customer service and post-sales support, as this will reflect on your brand. Your outsourcing partner should be willing to learn from customer interactions and adapt accordingly, and there should be mechanisms for feedback and continuous improvement.

Scale Your Sales Efforts Without Hiring More Sales Reps

AltiSales offers the ‘SDR Assembly Line’ as a way to help you lower cost and risk building your SDR team from scratch. This solution comes with 64+ teams and 150+ SDRs all banking on over a decade of experience working with clients across various industries.

Here’s how it works:

Prospecting. We work together to define the initial Target Accounts and build an algorithm that scores various aspects of the TMA. The Account Scoring System helps us find your ICP. AltiSales provides the Data Research Rep equipped with best-in-class tools to find the contact information and personalization criteria for each target account.

Reaching Out. You get a dedicated SDR with our best-in-class training. We build them email templates, call scripts, and Linkedin messaging, and orchestrate complex, prospect-centric multi-channel plays. We use AltiSales.io to analyze our data and constantly tweak target personas, emails, and phone calls to make them more effective

Scheduling Meetings. We schedule meetings on your calendar and review the quality with you weekly. We constantly tweak our Ideal Customer Profile and Buyer Personas to find the best niche to target to maximize Revenue.

Bring It Home (Optional). If you eventually decide you want all the knowledge in-house, simply buy a license to our IP in perpetuity. We’ll transfer our Outreach.io and get you licenses to all the tools you need to ramp an in-house team at lightning speed!

Interested in scaling your sales efforts? Get in touch today!

B2B Sales Outsourcing FAQs

What is B2B sales outsourcing?

B2B sales outsourcing involves hiring a third-party service provider to manage various sales functions and processes for your business. These functions can range from lead generation and qualification to setting appointments, closing sales, and managing customer relationships.

Why should a company consider outsourcing its sales functions?

Outsourcing sales functions can offer several benefits, including cost savings on hiring and training an in-house team, access to specialized expertise and advanced technologies, and the ability to scale sales efforts quickly in response to market demands.

How can outsourcing sales improve business performance?

Outsourcing your sales functions can improve business performance by leveraging the expertise of sales professionals with the experience and tools to efficiently target and engage potential clients. This can increase conversion rates and accelerate revenue growth.

What types of sales activities can be outsourced?

Companies can outsource a wide range of sales activities, including but not limited to lead generation, cold calling, appointment setting, sales presentations, negotiation, closing deals, and customer follow-up and retention strategies.

How do you choose the right B2B sales outsourcing company?

Selecting the right outsourcing partner involves evaluating their experience in your industry, understanding their sales methodology, assessing their technology and tools, checking references and past performance, and ensuring their communication practices align with your business values.

How do you work with an outsourced sales team?

Integrating an outsourced sales team typically involves establishing clear communication channels, setting up shared goals and KPIs, conducting training sessions to familiarize the outsourced team with your products or services, and implementing a CRM system for seamless information exchange.

How much do sales outsourcing services cost?

The cost of sales outsourcing services can vary widely depending on the scope of work, the complexity of the sales cycle, the industry, and the geographical location. Pricing models can include monthly retainers, commission-based fees, or a combination of both.

How do you measure the success of your outsourced sales efforts?

Success can be measured through various metrics such as the number of qualified leads generated, conversion rates, sales revenue growth, customer acquisition cost, and overall ROI from the outsourcing partnership.